Posts Tagged ‘business’

Business | People – They Used to Burn People at the Stake for Saying The World Wasn’t Flat

I am a contrarian thinker.   As a way of getting attention when I was growing up, I used to deliberately take the opposing view just to be argumentative. If it wasn’t for my mischievous grin, I would have got into far more trouble that I actually did. You can imagine just how many people found it [...]

Business | Marketing – The Future of Mobile Commerce

The number of mobile purchases are growing rapidly and more online and offline retailers are changing their business strategy to incorporate mCommerce. Mobile Commerce should not be seen as just another sales channel; it is a way to improve product experience and brand presence. So, what can we expect to see in the future? To [...]

Business | Social Media – 8 Tips for an Attractive LinkedIn Company Profile

LinkedIn has been offering a Company Profile for a while, but not many organizations actually use it to showcase themselves. That’s a pity because they don’t benefit from the (mostly) free visibility a Company Profile provides. Here are 8 items to take into account when creating a Company Profile. Overview page (free) Use a banner: [...]

Business | Marketing – If you do what you love, you’ll never work a day in your life is BS

Louis C.K. is arguably the most successful standup comedian working today. Not just because of his sitcom or standup specials, but because of his do-it-yourself mentality. He famously produced, shot, edited, and distributed his standup special Live at the Beacon Theater. This smart self-distribution model was quickly adapted by others. In an interview with the New York Times Louis C.K. asserts [...]

Business | Social Media – How to Protect Your Brand Reputation

It’s no secret that social media can break a brand’s reputation in one single tweet or facebook post. How can YOU make sure you either avoid this or take control of the situation straight away? You need to use a tool which allows you to monitor your businesses mentions on Social Media. Most people would [...]

Business | People – Three I’s

As we continue to poddle along, statistically speaking, with GDP barely moving (can you feel 0.7% better off? I certainly can’t), the thought leaders and business leaders are still doing their best to get us moving in the right direction. From what I hear, and have experienced, I suggest that we should follow the three [...]

Business | Success – The Truth Behind Business Plans

Investors and lenders want to buy into your plans but the truth is that most plans are too long, too complicated and they are not written with the target audience in mind. There are three key things to bear in mind before you start: 1.    Who is the Reader? Your business plan should always be written [...]

Business | Social Media – LinkedIn Is Enjoying Its Second Wave

As LinkedIn experts we have seen some changes in the last few years and believe this is the current situation: LinkedIn is in its second wave. • The first wave comprised people getting to know online networking in general and making a Profile on LinkedIn—the passive phase. We believe that many parts of the world (especially the Western [...]

Business | Success – Do something that makes you feel uncomfortable every day

I have a dream! I want to speak at TED. Many of the people who have inspired me have done this, and in my own way, I want to inspire a lot of people. The only problem is: I hate public speaking. I really feel the fear and it seems so unnatural! I am great [...]

Business | Social Media – Personal Branding via LinkedIn: Passive Strategy

LinkedIn is a fantastic website in which to broadcast your brand There are three components for building a sturdy Personal Branding approach: a passive, an active and a proactive strategy. In this article we focus on the “ingredients” for the passive component. Passive Strategy   Ingredients Pointers 1 Having an attractive LinkedIn Profile Your Headline [...]