Sophia Ahrel MacDonald
Sophia Ahrel MacDonald, a Chartered Marketer (CIM™), brings more than 10 years'experience in international marketing in high-growth environments and a top-flight track record in product and service marketing on 'both sides of the pond' and across Europe. Sophia has developed her marketing and management expertise in previous roles as Director of New Business & Marketing for award winning global communications agency Weber Shandwick. She demonstrated how to increase revenue rapidly through new ways of thinking and a cut through business strategy. As i-Play’s Sales & Marketing Director for EMEA she was the commercial driving force behind raising $25M venture capital which took i-Play on a journey from a small start up to a global leader in mobile gaming. Sophia also has considerable experience as a freelance marketing executive and business mentor, having successfully completed a range of interim and mentoring assignments. Sophia’s mentoring portfolio includes start-up companies in following sectors: marketing & communications,new media, visual arts, leisure, corporate hospitality, luxury goods, charities and professional services.
